Netflix to Open Physical Stores where Fans Can Eat, Shop and Play
Fans lined up for Netflix pop-up restaurant, "Netflix Bites”. Photo: AaronP/Bauer-Griffin/GC Images
The new in-person experience, 'Netflix House', will feature experiences based on popular shows, games, restaurants, and more, bringing a more literal meaning to ‘Netflix and Chill’.
WHY IT’S COOL
OMNI-CHANNEL IS IT | a blend of digital and in-person experiences are very much on trend and effective for engagement
•••
Netflix is introducing Netflix House — a series of real-world stores blending themed food, exclusive show merchandise, celebrity meet-and-greets, live events, ticketed shows, and intriguing games — think real-world Squid Games. Netflix House promises a diverse range of attractions, from ticketed shows based on popular series to a variety of dining experiences, spanning fast-food to upscale options. Similar to a Disneyland-inspired concept, with a distinctive Netflix twist, scaled down, and set to sprout in numerous locations nationwide starting in 2025.
WANT MORE LIKE THIS?
