SR. PRODUCT MARKETER
This little product went to market…
Is your product awesome but not getting the attention it deserves? Perhaps your product launch was… quieter than expected, or maybe your messaging isn’t clicking in the right ways with your target audience. Or are you finding it tough to differentiate in such a saturated market? That’s exactly what our Fractional Product Marketing service is here to fix.
… and cried wee, wee, wee all the way home
We’re here to tackle those tough questions like, "How can I make my product stand out?" and "What can I do to attract more attention?"
With a mix of creative flair and strategic marketing prowess, we specialize in crafting compelling messages and pinpointing the perfect market position to convert onlookers into buyers and casual browsers into dedicated users.
The best part? You get 15+ years of expertise without the need for a full-time commitment. Our flexible, expert service is here when you need it, ready to get your product all of the attention it deserves.
Our services are currently: HIGH IN DEMAND. To provide the highest quality, we only accept a limited number of clients at a time. Book us before we fill up for the year!
Looking for a different service? Growth Product Manager? CMO? Marketing? We provide a number of similar services across Product and Marketing. Contact Us.
We have launched & grew over 100 products to market & generated over $500 million in revenue
for some of the world’s largest Fortune 500 brands & coolest startups, creators, and businesses
Consistently delivering across the biggest and the best over 15+ years.
FRACTIONAL PRODUCT MARKETER
Flexible & flat rate to fit your needs
Our Sr. Product Marketer service offers expert guidance to craft and execute winning product growth.
For a one-time payment of $22,000, we provide a comprehensive plan over 5 - 8 weeks to grow your product effectively.
Additional products are available for the same fee, and we offer expedited service for $5,000. We typically start within 3 days of approval and are happy to sign NDAs to ensure your confidentiality.
While we typically work on a flat rate for a set amount of time (usually 8 weeks), we can work on W-2, 1099, flat rate, contract, full-time, fractional or freelance — totally up to you.
Have someone out on leave? We do that too!
Our services are currently: HIGH IN DEMAND. To provide the highest quality, we only accept a limited number of work at a time. Book us before we fill up for the year!
Looking for a different service? Growth Product Manager? CMO? Marketing? We provide a number of similar services across Product and Marketing. Contact Us.
It’s easy as 1-2-3 to get started with us
3 simple steps and we can get started growing your product in 3 days
Book
Just hit the button, submit payment and start the process
2. Schedule
You’ll immediately receive a calendar to set up our initial virtual onboarding call, and an onboarding questionnaire to tell us a bit more about you
3. Onboarding
We have a virtual onboarding call to review your needs, questions, our process (also below), and make sure we’re aligned
We Start!
We typically start in just 3 business days, and are flexible to your needs. We’ve done this a ton, and at this step you can kick back rest easy knowing we’ve got it from here.
We have a proven, step-by-step 8 week process to deliver world-class excellence and results. Process:
Step 1. Onboarding Call for Alignment
(Week 0; ~30 Minutes)
Step Details:
Upon payment, you will be sent 1) an Onboarding Questionnaire to complete - so that we can know how to best deliver for you, and 2) our Calendar to schedule an Virtual Onboarding Call with us
We’ll provide access to a project tracker, dropbox folder, and walk through any questions on the process. We’ll also:
Discuss your business overview, marketing, and sales structure,
Understand your product and target market,
Collect necessary materials and information for the project,
Sign paperwork (NDAs, agreements, etc.)
Outcome:
Project Brief: A summary of your business, product, and objectives.
What We Typically Need from You:
Overview of your business operations (B2B/B2C, existing marketing, and sales teams).
Information on current product details, and target market, if known.
Access to any existing market research or sales data.
Step 2. Market Research & Analysis
(Weeks 1-2)
Step Details:
Conduct comprehensive market research to understand industry trends, target audience, and competitive landscape.
Analyze market data to identify opportunities and threats.
Outcome:
Market Analysis Report: A detailed document outlining market dynamics, customer segments, and competitor analysis (up to 10).
What We Typically Need from You:
Any existing market research reports or customer data.
Access to industry-specific information as available.
Step 3. Customer Analysis & Segmentation
(Week 2-3)
Step Details:
Identify customer needs and pain points.
Segment the market into key customer groups.
Develop detailed customer personas.
Outcome:
Customer Persona Profiles: Detailed descriptions of up to 3 key customer segments, including demographics, needs, and behaviors.
Segmentation Report: Analysis of market segments and their potential.
What We Typically Need from You:
Customer feedback and testimonials.
Any existing customer segmentation data or buyer personas.
Step 4. Product Positioning and Value Proposition
(Week 3)
Step Details:
Develop a clear and compelling product positioning strategy.
Define the product’s unique value proposition (UVP).
Recommend branding and packaging strategies.
Outcome:
Positioning Statement: A concise statement that captures your product’s unique benefits and market position.
Value Proposition Canvas: A tool that maps out the benefits your product offers, how it’s differentiated (the special sauce!), and how it solves customer problems.
Branding & Packaging Recommendations: Suggestions for enhancing product presentation and appeal.
What We Typically Need from You:
Detailed product information and unique features.
Feedback on current positioning and UVP, if any.
Step 5. Messaging Development
(Week 3/4)
Step Details:
Create messaging that resonates with your target audience.
Ensure consistency across all marketing channels.
Outcome:
Message Map: A strategic framework that outlines key messages, supporting points, and target audience segments.
Key Message Guide: A document with detailed messages for different marketing materials and channels.
Optional: Content Briefs: A detailed brief for each piece of content, outlining key elements and objectives
What We Typically Need from You:
Existing marketing materials or brand guidelines.
Insights on customer pain points and preferences, as available.
Optional: Mid-Point Review and Presentation
(Week 4; 40 minutes)
Step Details:
This is an optional virtual call, and totally up to you if you’d like to meet with us, or if you prefer us to just keep sending things along and updating our project tracker
Review progress and initial findings with you.
Gather feedback and make any necessary adjustments.
Outcome:
Progress Report: Summary of completed work and next steps.
What We Typically Need from You:
Feedback on initial findings and strategies.
Additional insights or clarifications as needed.
Step 6. Go-to-Market and Launch Strategy and Plan
(Week 5)
Step Details:
Develop a comprehensive plan to launch your product and reach your target audience effectively.
Identify and recommend specific marketing channels (e.g., social media, email marketing, content marketing).
Create a timeline for launch activities, including pre-launch, launch, and post-launch phases.
Suggest promotional tactics, such as special offers, webinars, and partnerships.
Outcome:
GTM Plan: A detailed plan that includes:
Marketing Channels: Clear guidance on where to market your product (e.g., Facebook, LinkedIn, email newsletters, blogs).
Launch Timeline: A step-by-step schedule outlining key activities before, during, and after the launch.
Promotional Tactics: Specific strategies like discount campaigns, influencer collaborations, and targeted ads.
Need someone to execute the GTM Plan? Let us know. We can do that too (limited availability).
Launch Checklist: A concise guide to ensure all necessary steps are completed for a successful product launch.
What We Typically Need from You:
Information on your preferred marketing channels and any past campaign performance.
Goals for the product launch, such as sales targets or brand awareness metrics, as available.
Step 7. (Optional) Marketing and Sales Enablement
(Week 6)
Step Details:
Create marketing tools and materials to support your marketing efforts.
Align marketing strategies with overall business goals.
For B2B with sales teams: Develop sales tools and training materials to support sales efforts.
Outcome:
Marketing Toolkit: Includes email templates, social media posts, and promotional materials tailored to your audience.
Content Calendar: A structured plan for content creation and distribution.
For B2B: Sales Toolkit including pitch decks, product sheets, and FAQs.
Training Guide: A comprehensive guide to educate your marketing or sales team on the product’s features, benefits, and value propositions.
What We Typically Need from You:
Existing marketing materials and feedback on past campaigns.
Insights into customer engagement challenges and marketing objectives.
For B2B: Existing sales materials and team feedback.
Insights into common sales challenges and customer objections.
$9,000 $4,500 to add on (50% discount!)
Step 8: Product & Experience Recommendations
(Week 7)
Step Details:
Provide strategic recommendations for product enhancements and customer experience improvements.
Suggest updates for the product roadmap and overall branding strategy.
Outcome:
Recommendation Report: Strategic insights for improving product features, customer experience, and brand positioning.
What We Typically Need from You:
Feedback on current product performance and customer feedback.
Information on upcoming product development plans.
Optional Final Review & Presentation
(Week 8; 60 minutes)
Step Details:
This is an optional virtual call, and totally up to you if you’d like to meet with us, or if you prefer us to just send final things along and close out our project tracker
Present final findings, strategies, and recommendations to you / your team.
Discuss next steps and implementation support.
Outcome:
Final Strategy Presentation: A comprehensive, bundled overview of all deliverables and recommendations.
What We Typically Need from You:
Availability for a presentation meeting.
Any final questions or points of discussion.
Looking for a different service? Growth Product Manager? CMO? Marketing?
We provide the same great process, service and results for a number of similar services across Product and Marketing. Just Contact Us.
SOO… WHAT’S A PRODUCT MARKETER DO?
Remember a couple of years ago when everyone was making a run for those new Popeye’s Chicken Sandwiches? Maybe you even ran to get one? (No judgement!).
Know how your social media feed lights up every December with people comparing their music trends from the year from their Spotify Wrapped?
A product marketer helps your product make a splash in the market — think iPhone. Stanley Travel Mugs. Popeye’s Chicken Sandwich. Spotify Wrapped.
These companies sell many other things but there’s a reason we all know exactly what these products are and can’t deny the uproar around them.
Product Marketers determine how to position your product or service so it's hella attractive, identify who will love it, and decide the best ways to reach these specific people.
No matter how amazing your product is, it won't succeed without the right messaging and audience. A product marketer crafts the story that turns your product from a simple item into an absolute must-have, making sure it gets noticed, purchased, and consumed as intensely as those Popeye’s chicken sandwiches.
FRACTIONAL SR. PRODUCT MARKETER
WHY PAY OVER $150,000, when you can pay a FRACTION of that for 10x the results — and, we can start in just a few days with no training.
No subscriptions. No employee contracts, risks, or benefits. No long interviews and onboarding. Just simple results. Book, Setup a Call, & we take care of the rest.
For a one-time payment of $22,000, we provide a comprehensive plan over 5 weeks (max 8 weeks) to launch and position your product effectively.
Additional products are available for the same fee, and we offer expedited service for an additional $5,000. We typically start within 3 days of approval and are happy to sign NDAs to ensure your confidentiality.
Looking for a different service? Growth Product Manager? CMO? Marketing? We provide a number of similar services across Product, Marketing, and Strategy. Contact Us.
ROAST MY GROWTH
One of our most beloved services — drop your product / business / service / app info, and we’ll provide one specific, key recommendation to boost your growth. It’s a legit mini-action plan of one, typically within 3 days, in a fun way :).
We only do a couple of these a month. And, if you decide to book us in the future, 100% of the cost goes towards that service.
(And, if you’re getting a Fractional Service, we’ll roast you for free — just let us know by our first call.)
$497 while supplies last.
Questions? Want something customized? Something else?
We’ have a number of ways to help across Product and Marketing, and we’re super flexible. Contact Us and we’re happy to help.